WHAT DESIGN CAN DO: UNROLL & GO
A multi-functional fabric that transforms into five different products to help refugees on their journeys.
CHALLENGE: The contemporary refugee crisis had displaced over 65 million people. How could we help solve the problem and ease their burden?
INSIGHT: Good design is about minimalism and sustainability. If refugees designed their own survival kit, it would contain everything they'd need.
IDEA: Create a multi-purpose product that can be carried anywhere with ease. Enter the Unroll & Go.
Raincoat, baby-carrier, backpack, hammock, and partition. Five different functions, all rolled into one.
Our product was displayed alongside the Flag For Refugee Nation, which won multiple international awards.
The Unroll & Go helps mothers carry their babies during long treks.
Getting some love from visitors at Amsterdam’s Stedelijk Museum.
MY ROLE: Junior Copywriter
Client: WHAT DESIGN CAN DO (WDCD)
Product Designer: MAX TARGANSKI
Product Designer: MARCELO CANTUÁRIA
Art Director: LUNA UANÁ
Art Director: AMANDA MAYKOT
Planner: JULIANA BARRETO
Host: IKEA FOUNDATION
Host: WHAT DESIGN CAN DO
Host: UNITED NATIONS HIGH COMMISSIONER FOR REFUGEES (UNHCR)
AWARD
Top 50 finalist out of 631 submissions in an exhibition called "Solution or Utopia? Design for Refugees"
Exhibited for three months at the Stedelijk Museum, in Amsterdam
PR
Dezeen (design and architecture magazine)