COCA-COLA: SURREAL BURGERS
AI-generated burgers became real combos with the magic of Coca-Cola.
CHALLENGE: Everyone loves burgers. How do we get people to order more with Coca-Cola for Burger Day?
INSIGHT: People come up crazy ideas for burgers, but there's one thing that's never changed: Coca-Cola has always been a perfect match.
IDEA: Create a landing page where consumers take a quiz, get an AI-generated burger based on their tastes, and win a discount on a real combo.
Surreal Burgers: a combination of people's favorite movie genres, type of music, zodiac sign, and burger preference.
People answered a quiz on a landing page, and got a surreal, AI-generated work of art to share.
A Gemini Surreal Burger. ♊️
A Pisces Surreal Burger. ♓️
A Cancer Surreal Burger. ♋️
Surreal Burgers look great as movie posters, huh?
Surreal Burgers for horror movies. 🧟♀️
Surreal Burgers for sci-fi movies. 👽
Surreal Burgers for romantic movies. 💘
A Surreal Burger for heavy metal music. 🎸
A Surreal Burger for blues music. 🎷
A Surreal Burger for techno music. 🎧
MY ROLE: Copywriter
Full credits here
AWARDS
Effie Awards LATAM / Bronze in Artificial Intelligence (2024)
Effie Awards LATAM / Shortlist in Promotional Marketing (2024)
Lürzer's Archive / Featured in the Print category (2024)
Smarties Awards Brazil / Shortlist in Instant Impact in a Promo (2023)