NESTLÉ ORDER 11
Pressing "II” (pause) on Netflix opened a portal to grab the new Stranger Things chocolate
CHALLENGE: Launch Nestlé's limited-edition, Stranger Things-inspired Chocobiscuit
INSIGHT: Eleven, the show's protagonist, was already on everyone's TV remotes—in the form of the pause button (II)
IDEA: Turn the pause button into an interdimensional portal during Netflix's ad breaks, giving viewers a chance to grab the product for free
The delivery bag was so beloved, it became a collector's item online
MY ROLE: Senior Copywriter
Full credits here
AWARDS
Effie Awards LATAM / Finalist in Media Content Partnership (2026)
Creative Club / Finalist in Promotional or Direct Marketing Activation (2026)
Smarties Brazil / Finalist in Design, Client & User Experience (2026)