coca-cola: Magic audios

People drew bottle-shaped audios with their voices on WhatsApp to win Coca-Cola prizes on Christmas.

CHALLENGE: Increase the number of users on Coca-Cola's WhatsApp base and boost sales of the drink on delivery apps.

INSIGHT: The waveform on some WhatsApp audios can sometimes look like certain objects. Even Coca-Cola bottles…

IDEA: Get consumers to try to create a WhatsApp audio message that looks like the classic Coca-Cola bottle contour to win prizes.

MY ROLE: Copywriter

Full credits here

AWARDS

The Clio Awards / Magic Audios / Gold in Digital/Mobile - Voice-Activated (2024)

Campaign UK's Big Global Awards / Only winner in Audio (2024)

Cannes Lions / Bronze in Brand Experience & Activation - Retail Promos (2023)

Cannes Lion / Bronze in Mobile - Advanced Learning Technologies (2023)

Cannes Lions / Shortlist in Digital Craft - Native & Built-in Feature Integration (2023)

Cannes Lions / Shortlist in Radio & Audio - Audio-led Creativity (2023)

The One Show / Merit in Innovation in Direct Marketing (2023)

The One Show / Shortlist in Innovation in Experiential (2023)

The One Show / Shortlist in Innovation in Interactive, Online & Mobile (2023)

The One Show / Shortlist in Use of Technology (2023)

Smarties Awards Brazil / Gold in Facilitating Technologies (2023)

Smarties Awards Brazil / Gold in Innovation (2023)

Smarties Awards Brazil / Shortlist in CX/UX (2023)

Smarties Awards Brazil / Gold in Instant Impact in a Promo (2023)

Creative Club (Brazil) / Silver in Digital (2023)

Creative Club (Brazil) / Silver in Direct Marketing (2023)

London International Awards / Silver in Activation - Direct Marketing (2023)

Effie Awards Brazil / Shortlist in Media (2023)

Effie Awards Brazil / Shortlist in Promo Activation (2023)

Effie Awards Brazil / Silver in Brand Experience (2023)

Effie Awards LATAM / Gold in Promotional Marketing (2023)

Effie Awards LATAM / Silver in Media Idea (Products) (2023)

Best Ads on TV / Top 6 of the week / Interactive (2022)