LUSOPHONES CREATIVITY AWARDS

Award-winning ideas for the world’s only ad festival that's exclusively for Portuguese speakers.

LUSOPHONES 2021: PIC SOLUTION

CHALLENGE: Show the range of Pic Solution's pharmaceutical products for the whole family via a point of sale display.

INSIGHT: As a brand that's been in people's homes for over 50 years, Pic Solution has almost become a part of their family.

IDEA: Breathe new life into the brand, by modernizing the language and designing not just a display, but an experience.

CREDITS

Client: PIC SOLUTION

Copywriter: JOÃO SOARES

Gold in the “Open Brief, Young Creatives” category at the 2021 Lusophones Creativity Awards.

CHALLENGE: Raise awareness of venous insufficiency in Portugal, while modernizing the Lycias brand for a younger audience.

INSIGHT: Our legs pump blood to our hearts (the calves are known as the body’s “second heart”). When this fails, you get venous insufficiency.

IDEA: Create a campaign using the concept YOUR SECOND HEART COMES FIRST, mobilizing people to move around and take care of their leg health.

CREDITS

Client: LYCIAS

Copywriter: JOÃO SOARES

Silver trophy in the “Open Brief, Young Creatives” category at the 2020 Lusophones Creativity Awards.

CHALLENGE: Create a campaign for the Delta Q coffee brand, showing the public the meaning behind the drink’s intensity.

INSIGHT: Much like coffee, another intense cultural emblem of Portuguese society is their music. What if we could blend the two?

IDEA: Using the concept IT’S MUSIC FOR YOUR TASTE BUDS, create a 360 campaign with activations centered on music and coffee in Lisbon.

CREDITS

Client: DELTA Q

Art Director: MARCELO RAMOS

Copywriter: JOÃO SOARES

Gold trophy in the “Open Brief, Lusophones Talents” category at the 2019 Lusophones Creativity Awards.