COCA-COLA: BURGERNITE
Fortnite characters became media when their names were changed into iFood discount codes.
CHALLENGE: Increase Coca-Cola and burger combo orders on May 28th, International Burger Day.
INSIGHT: Gen Zers love to play Fortnite while drinking Coca-Cola. What if we hacked the game to deliver a combo where they're at?
IDEA: Change Fortnite's characters' codenames into iFood discount codes.
Characters’ names were turned into iFood promotional codes.
Every time a game character was eliminated, a unique discount code would appear above their heads.
Coca-Cola and burgers makes for a perfect combo.
Four of Brazil's biggest gaming influencers livestreamed the burger hunt on Twitch.
11 million impressions. No coding necessary.
MY ROLE: Copywriter
Full credits here
AWARDS
Smarties Awards Brazil / Shortlist in Gamification & esports (2022)
Smarties Awards Brazil / Shortlist in Web 3.0 (2022)