FANTA: BEETLEJUICE RE-POSSESSION

Beetlejuice possessed Alexa and gave Fanta discounts in a haunting Halloween audio experience.

CHALLENGE: Sell the limited-edition Fanta Beetlejuice on delivery apps on Halloween 2024.

INSIGHT: Ordering Fanta via delivery is as easy an invoking Beetlejuice in the films: just say your wish three times.

IDEA: When people say “Wanta Fanta” three times to Alexa, Beetlejuice possesses the device and gives discounts on his new Fanta.

The entire audio experience can be listened to here. Warning: jump scares included.

MY ROLE: Senior Copywriter

Full credits here

AWARDS

Effie Awards LATAM / Silver in Media Idea (2025)

Effie Awards Brazil / Shortlist in Media Idea (2025)

The One Show / Shortlist in Branded Entertainment / Commerce (2025)

The One Show / Shortlist in Direct Marketing / Use of Smart Devices & Voice Assistants (2025)

Best Ads on TV / Top 6 of the Week in Interactive (2025)

Smarties Brazil / Bronze in Marketing with Future-Forward Technology (2025)