TINDER: ANITTA’s CARNIVAL

Brazil’s n.1 pop diva makes more Gen Z women download the Tinder app during the nation’s greatest event.

CHALLENGE: Get more Gen Z women to download the Tinder app.

INSIGHT: If Anitta were on Tinder, she'd probably crash the app. What if you could swipe right on her during the nation's best time for a date?

IDEA: Partner up with the pop icon for the Brazilian Carnival, and give her full control of her Tinder profile.

 
anitta_01.jpg
 
 
 
Artboard 3.jpg
 
 
Artboard 5.jpg
 
 
 
 
 
 

MY ROLE: Copywriter

Agency: AVELLAR (ADVENTURES)

CEO: RAPHA AVELLAR

Art Director: MARCELO RAMOS

Producer: LUIZA RICHER